Webinar: Influencer Marketing

Thinking about adding influencer marketing to your media mix but not sure where to start? This on-demand webinar is for you!

This 45-minute session was originally aired on SHSMD’s Online Certificate Series: 2023 Social Media Strategies & Trends in Health Care but is now free and available for you to enjoy right here. Don’t forget to download our handy template to keep track of potential influencers and easily share it with your team.

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Ochsner Health: Using Influencer Marketing to Amplify Ongoing Population Health Efforts

With budgets for conventional marketing coming under increasing scrutiny due to unpredictable economic times and audience preferences changing, many health systems are exploring new tactics – especially influencer marketing on social media and elsewhere. You’ve probably considered adding influencer marketing to your integrated marketing strategy but may be struggling to get leadership buy-in. Here is your opportunity to learn how Louisiana’s largest health system leveraged this powerful tactic to amplify its population health initiatives to make an impact in the communities they serve. Find out what works, what doesn’t, and how you can apply those lessons to your own efforts.

Learning Objectives:

  • Gain an understanding of how influencer marketing can amplify your current marketing efforts.
  • Get the information you need to justify this powerful tactic and dispel leadership objections.
  • Get actionable insights on how to get started with easy-to-use tools and resources.



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