As we near year’s end, many families are searching for the best healthcare coverage for their families in 2015, all while shopping for clever presents, attending holiday parties and whipping up festive feasts. This time around, they’re insurance shopping with some additional skepticism and anxiety. That’s because last year’s rollout...
Listen Up: The Benefits of Social Media Altruism
Too many businesses are social media narcissists. They use their channels to promote themselves shamelessly without displaying any awareness of the fact that their medium gives them the potential to interact with followers and fans directly. Sure, “content is king,” as we’ve all heard by now, but attention is the...
Make Your Hospital’s Digital Experience Mom-Friendly—and Win Over the Whole Family!
When it comes to running the household, everyone knows that mom calls the shots. This is especially true for important healthcare decisions, like selecting the right health insurance, picking a primary care physician (PCP) and working with pharmacists to understand the medicines doctors prescribe to family members.It should come as...