Are you unsure whether TikTok is the right place for your healthcare brand? You're not alone. That's why eHealthcare Strategy & Trends', Melanie Graham, reached out to Amanda Herriman, senior marketing strategist, and Craig Fairfield, managing director at Wax for an exclusive interview to discuss how TikTok can help healthcare...
Do I Need to Be on _______?: A Social Media Guide
Every day, another social media service or platform pops up. “Great, now I need to produce new content for a new channel,” you might be telling yourself. Here’s what you should really be saying: “Should my organization pursue this?” Just because a new channel is getting its 15 minutes of...
Advertising Industry Headlines
Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now. How the role of the CMO is changing (MarketingProfs) According to a survey conducted by the CMO Council and Deloitte, CMO responsibilities seem to be ever expanding, with increased emphasis...