COVID-19 forced marketing and communications departments to pivot quickly and realign strategies to shifting business priorities. Many health organizations saw significant dips in patient volumes as people hunkered down and avoided exposure. But thousands caught the virus causing organizations to develop protocols to deal with a slew of correlated and...
Social Media & Online Reviews: How Do They Affect Your Brand and Powerscore?
You have to be active on social media and online review sites … right? We know the answer is ‘yes,’ but who is it for and how do you do it well? These are questions hospital marketers ask themselves daily. Watch this webinar to find out the results of our...
Optimize Your Images for SEO: 4 Ways
A picture is worth a thousand words – and then some. If you’ve just been uploading images to your website as an afterthought, you’re missing out on valuable SEO opportunities. There’s a lot to publishing an image than throwing it on a page and forgetting about it. The next time...