Influencer Marketing, TikTok, & Other Digital Tactics

Presented by Wax at Advanced Health Care Social Media and Digital Marketing Virtual Conference – Hosted by Mayo Clinic Social Media Network and SHSMD Learn how to harness the power of TikTok advertising, influencer marketing, Location-Based Advertising (LBA) and other underutilized digital tactics to drive growth. Combine these tactics to...

COVID-19 Lessons: Leveraging Clinical Expertise to Drive Business Growth

COVID-19 forced marketing and communications departments to pivot quickly and realign strategies to shifting business priorities. Many health organizations saw significant dips in patient volumes as people hunkered down and avoided exposure. But thousands caught the virus causing organizations to develop protocols to deal with a slew of correlated and...