How Ochsner Health Successfully Launched an Influencer Marketing Program

Influencer marketing is inexpensive and drives engagement — should it be part of your marketing mix? Ochsner Health says yes. // By Jane Weber Brubaker //        Get unrestricted access to this article on eHealthcare Strategy & Trends to learn how Ochsner Health is using influencer marketing to make their...

Hypertargeted Tech Can Move Anyone to Action

In the 2021-2022 flu season, a staggering 194 million Americans ignored a potentially lifesaving choice – the flu vaccine. The CDC reports that only 51.4% of the nation embraced this crucial preventative measure. The question that looms large is, why? It’s not a lack of awareness that holds people back;...

Webinar: Influencer Marketing

Thinking about adding influencer marketing to your media mix but not sure where to start? This on-demand webinar is for you!This 45-minute session was originally aired on SHSMD’s Online Certificate Series: 2023 Social Media Strategies & Trends in Health Care but is now free and available for you to enjoy...