Influencer marketing is inexpensive and drives engagement — should it be part of your marketing mix? Ochsner Health says yes. // By Jane Weber Brubaker // Get unrestricted access to this article on eHealthcare Strategy & Trends to learn how Ochsner Health is using influencer marketing to make their...
Hypertargeted Tech Can Move Anyone to Action
In the 2021-2022 flu season, a staggering 194 million Americans ignored a potentially lifesaving choice – the flu vaccine. The CDC reports that only 51.4% of the nation embraced this crucial preventative measure. The question that looms large is, why? It’s not a lack of awareness that holds people back;...
Time to Give TikTok a Try?
Are you unsure whether TikTok is the right place for your healthcare brand? You're not alone. That's why eHealthcare Strategy & Trends', Melanie Graham, reached out to Amanda Herriman, senior marketing strategist, and Craig Fairfield, managing director at Wax for an exclusive interview to discuss how TikTok can help healthcare...