We constantly put our collective ears to the ground to stay up-to-date with healthcare marketing trends. The concept of pillar pages is worth exploring. It’s not really new, but the way it’s being used has evolved. Previously known as cornerstone content, pillar content serves as the foundation for your online information....
4 Ways to Better Distribute Your Content
Does your healthcare organization have something to say? If so, how are you getting your message across? If you’re strictly relying on social media posts and blogs, you’re probably not doing enough to get the word out. Take a look at your distribution strategy and see if it’s working. Odds...
The ‘Monsters in Healthcare Marketing’ Strike Again: Wax Crushes the Competition at the 36th Annual Healthcare Advertising Awards
FOR IMMEDIATE RELEASE Miami, FL 2019 – Wax Custom Communications continues to dominate the Healthcare Advertising Awards, taking home 77 awards this year, including a Best of Show award for Baylor Innovations, a sophisticated 36-page print and digital Baylor University Medical Center publication. Wax took home an impressive array of...