Did you know 14 million mobile users (6.2% of the total mobile audience) scanned a QR code in the United States in the month of June this year? QR codes are here to stay, at least for right now.A QR (Quick Response) code is a type of matrix barcode designed...
Google+, Healthcare and Beyond
Another social website? Don’t sigh just yet. Google+ might actually bring something new for healthcare marketers. Many predict health will be an area of high interest for consumers and organizations using this new platform.Google's new social media venture has a long way to go before it poses any threat to...
Is Your Hospital Ready for Mobile Marketing and the Digital Age?
According to a recent marketing survey, 66.3 percent of hospital marketers said traditional channels, such as print, direct mail and radio, accounted for the core of their integrated marketing budgets today, compared to 9.9 percent who said online channels such as search engine marketing (SEM), display advertising and social media...