These days, telling folks how to take charge of their own health by making lifestyle changes is an essential part of healthcare communications. Whether you’re a healthcare plan or hospital, getting out the message about eating a healthy diet, getting exercise and cutting back on stress has far-reaching and well-documented...
Tap Your Way Into the Health App Consumer Market
Hippocrates once said: “Healing is a matter of time, but it is sometimes also a matter of opportunity.” And as smartphone and tablet technology evolves and puts knowledge literally into the hands of consumers, Hippocrates’ concept of “opportunity” may be a whole lot closer. And this is good news for...
(PART II) Facebook Works for Hospitals: 10 tips to get you started
Here are five more tips on how to effectively use Facebook: How to promote your hospital on Facebook – If you hope to be viewed as a thought leader and industry expert, you will need to do more than regurgitate facts and links – you will need to create your...