If news reports are correct, online appointment-scheduling for patients is taking off at the speed of light. Consumers have become accustomed to doing almost everything online, from researching their medical symptoms to finding a healthcare provider. It makes sense that they expect to be able to schedule an appointment online,...
4 Things You Must Know About Personalized Marketing in Healthcare
Few things are as personal to individuals as their own health. That means if you really want to reach healthcare consumers with relevant information, then your marketing needs to be personalized as closely as possible. Here are four things you need to know before you embark on personalized marketing to...
3 Ways to Write for Your Audience
Healthcare is a tricky subject to write about. Whether you’re writing a blog, a landing page, an ad or some other piece of content, it’s important to keep your audience in mind. Are you writing for physicians? Are you writing for the “average Joe?” Depending on the target, your writing...