The winds of change are blowing through healthcare like a proverbial tropical storm, as patients increasingly play a larger role in managing their health. The effect on marketing has been a shift to healthcare consumerism, compared with past communications that were driven by features and services. Performance metrics have changed,...
Wax Blows Away Big Pharma, Earns Silver Award at the Medical Marketing & Media Awards
Miami, FL 2018 – Wax Custom Communications swept away Big Pharma finalists and their entries for products like Flonase and Eskata, earning a Silver award in the category of Use of Data/Analytics at this year’s Medical Marketing & Media Awards. The award was given for Wax’s unique and highly engaging multichannel campaign...
Make Your Copy Shine: The Power of Words
Although a lot of online content is now shifting to video, there's still room for the written word. But not all copy is created equal: What resonates on the Internet is different from what resonates in a paperback, magazine or another printed medium. Crisp, clean copy is of the utmost...