Measuring marketing ROI isn’t as easy as you might think. The difficulty is that money invested today delivers an unknown impact at an uncertain time in the future. Last month’s digital campaign could deliver results next month or next year. If revenue increased because the economy improved, can you attribute...
4 Tips for Improving Your Content’s Readability
Contrary to popular belief, people still read online content. Although there’s been an undeniable shift to video content, the written word still plays a crucial part in a marketer’s search engine optimization strategy as well as their overall messaging. Not all written content is effective, though. Attention spans are indeed...
4 Tips for De-Cluttering Your Emails
“The winner takes it all, the loser has to fall,” goes the line from the old Abba lyrics. Statistics from McKinsey & Company show email marketing to be a clear winner, with 40 times more success attracting new leads than other digital communication methods. As a key driver of new...