As marketers, it’s easy to get focused on metrics that seem a lot more important than they really are. In this case, we’re talking about likes. Whether you’re managing a Facebook, Twitter, Instagram or other social media account, likes (or the platform’s equivalent) are always a welcome sight. But they...
5 Tips for Managing Your Digital Assets
Is keeping track of digital assets giving you sleepless nights? Are you wondering where you’ll find that precious original image file or initial artwork for your company logo? Oh wait, that was three years ago when you were using different graphic design software, art files were stored on the old...
Personalized Healthcare Through Big Data
Few things in life are as personal as healthcare. Products and procedures are developed with a one-size-fits-all approach, but most are intended to be customizable for patients' individual needs. Of course, that assumes knowing what those individual needs are. IT and big data are contributing enormously to advances in healthcare,...