Every award-winning ad or marketing campaign you’ve ever come across started the same way: as an idea. For larger healthcare organizations, throwing money at a think tank and other idea incubators is easy. For smaller organizations, however, generating ideas can prove difficult when you have a ton of other things...
Aligning Your Digital and Traditional Healthcare Marketing Messages
Since the start of the digital revolution, the focus on non-traditional healthcare marketing methods has exploded, so much so that one could be forgiven for thinking there was no longer a place for the old ways. Overall, U.S. digital marketing expenditure is projected to reach almost $120 billion a year...
Content Distribution: The Importance of Timing
When you read about how to make your content shine, most articles focus on improving the content itself. “Is your content compelling?” “Is it easy to digest?” “Is it visually appealing?” There’s one question that doesn’t get asked enough, though: “Is it a good time to publish?” It’s easy to...