In a world where we’re constantly being bombarded with content, our attention spans are practically nonexistent. When you’re trying to capture a prospect’s attention, you only have a few seconds before you lose them to a funny cat video or something else on their screen. With that sort of time...
Do I Need to Be on _______?: A Social Media Guide
Every day, another social media service or platform pops up. “Great, now I need to produce new content for a new channel,” you might be telling yourself. Here’s what you should really be saying: “Should my organization pursue this?” Just because a new channel is getting its 15 minutes of...
Wax Custom Communications Sweeps at the 2017 Hermes Creative Awards
Miami, FL 2017 – Wax Custom Communications made a splash at the 2017 Hermes Creative Awards, winning every category it was nominated for. Mobile websites, e-zines, outdoor campaigns and television ads were among the 15 Wax projects earning recognition this year. Hermes Creative Awards is an annual international competition for...