In the healthcare marketing industry, three objectives are universal: Improve the healthcare experience for clients and patients. Forge a rock-solid relationship between the consumer and the client’s brand. Contain costs. Big data can help your organization achieve these objectives. Unfortunately, many companies are sitting on valuable data without any idea...
Improve Your Email Conversions: 4 Ways
Every day, your prospects and customers are getting bombarded with emails. While an attention-grabbing headline will likely cut through the clutter and grab their attention, your audience is still a long way from converting. A big part of what happens after someone opens your email depends on you – or...
Is Your Marketing and Communications Agency a Good Fit?
When was the last time you asked yourself, “Is my current marketing and communications agency a good fit?” It never hurts to assess your current business relationships, and your marketing agency is one of the most important relationships you have – they’re the ones responsible for getting your message out...