If a picture is worth a thousand words, what’s the value of a video? It must be at least a million, right? That’s why you can find tutorials online for everything from boiling an egg to rebuilding an engine. Engaging with video content is now the most popular thing we...
Be a Health Literacy Hero — This Month and Always
Health literacy heroes have special superpowers, but sometimes they don’t get the respect they deserve. October is Health Literacy Month, and it’s the perfect time for organizations and individuals to promote the importance of understandable health information. A Serious Issue The National Action Plan to Improve Health Literacy reports that...
Likes, Fans and Followers: 5 Ways to Create a Winning Facebook Page for Your Hospital
If the ultimate goal of your social media efforts is to drive more traffic through your doors, there’s no better way to do it than with a well-thought-out Facebook strategy. Here’s how: Get the word out. Let everyone know you’re on Facebook. Start by creating an easy-to-remember URL that directs...