Now that your organization is increasingly at-risk for the patients you see, it’s more important than ever to do everything you can to help them take care of their health after they leave your hospital. But how? We all know some patients are very unlikely to do the right things...
Digital Marketing vs. Traditional Marketing: The Constant Battle
Healthcare marketing has come a long way from the days of direct mail, print ads and other traditional channels. While these efforts are still being used to varying degrees of success, more and more healthcare organizations are turning toward digital marketing. That shift shouldn’t come as much of a surprise:...
The “Googlization” of the Healthcare Consumer: 3 Things Digital Marketers Should Know
Something interesting happened to the Internet when we weren’t looking. It moved from being the repository of cat videos and daily deals to become the go-to source for healthcare information. According to Pew Research, 72 percent of Internet users looked online for health information within the past year. Almost 50 percent...