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Digital Marketing vs. Traditional Marketing: The Constant Battle

Healthcare marketing has come a long way from the days of direct mail, print ads and other traditional channels. While these efforts are still being used to varying degrees of success, more and more healthcare organizations are turning toward digital marketing. That shift shouldn’t come as much of a surprise:...

The “Googlization” of the Healthcare Consumer: 3 Things Digital Marketers Should Know

Something interesting happened to the Internet when we weren’t looking. It moved from being the repository of cat videos and daily deals to become the go-to source for healthcare information. According to Pew Research, 72 percent of Internet users looked online for health information within the past year. Almost 50 percent...

What Great Ad Agencies Know (and Healthcare Marketers Must Learn)

Contrary to popular belief, healthcare marketing does not have to be the place where great ideas go to die. Sure, laparoscopic procedures and health fairs aren’t a sexy sell. But, if you want to remain relevant as a healthcare marketer, you need to be flexing your creative muscle. Why? In...