In 2007, the former Saint Vincent’s Catholic Medical Center in New York’s borough of Staten Island changed its name to Richmond University Medical Center. Three years later, the hospital hired Wax Custom Communications of Miami, Florida. The assignment was to reinforce the name change and help build patient traffic for...
Wax Takes Home 14 Awards in Two Prestigious Marketing Competitions
Miami, FL – Wax Custom Communications proudly announces major honors at this year’s MarCom Awards and eHealthcare Leadership Awards, winning a total of 14 awards between the two programs. Awards include a Gold distinction for Best Site Design for their own company website. The MarCom Awards is a creative competition...
How to Make Your Healthcare Email Correspondence Genuine
In the world of healthcare marketing, sincerity and trust are essential. Sadly, when it comes to digital and social media, sometimes we respond so quickly that we neglect the specific written words used in our messages — and the effect they may have on our audience. Without the intonations that...