The recent marketing campaign by Mattel for the Barbie movie has captivated audiences and highlighted the potential of collaborations across brands. Barbie certainly had viral success doing it. Maybe you can, too! Let's explore some of the key elements of Barbie's marketing efforts and how these principles can be applied...
Advertising Industry Headlines
Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now. How the role of the CMO is changing (MarketingProfs) According to a survey conducted by the CMO Council and Deloitte, CMO responsibilities seem to be ever expanding, with increased emphasis...
Is Your AE Showing You the Love? 6 Surefire Ways to Tell
Actually, sometimes it’s tough love. As an account director at an award-winning healthcare marketing agency, I dish out plenty of it. I’m the one who tells creative that the edgy campaign they’ve just developed is still a little off target. When the art director and copywriter do get it dialed...