The recent marketing campaign by Mattel for the Barbie movie has captivated audiences and highlighted the potential of collaborations across brands. Barbie certainly had viral success doing it. Maybe you can, too! Let's explore some of the key elements of Barbie's marketing efforts and how these principles can be applied...
Is Your AE Showing You the Love? 6 Surefire Ways to Tell
Actually, sometimes it’s tough love. As an account director at an award-winning healthcare marketing agency, I dish out plenty of it. I’m the one who tells creative that the edgy campaign they’ve just developed is still a little off target. When the art director and copywriter do get it dialed...
How to Make Your Healthcare Email Correspondence Genuine
In the world of healthcare marketing, sincerity and trust are essential. Sadly, when it comes to digital and social media, sometimes we respond so quickly that we neglect the specific written words used in our messages — and the effect they may have on our audience. Without the intonations that...