In a field where a patient's first online search can determine where they receive life-changing treatment, oncology marketing is not something healthcare marketing agencies can afford to get wrong.Cancer centers and oncology practices face a uniquely high-stakes communications challenge: reaching patients and families at their most vulnerable. At WAX Healthcare...
Marketing Strategies That Actually Move the Needle for MedTech Brands
Marketing in MedTech can be complex and high-stakes. You’re navigating long sales cycles, clinical validation, regulatory scrutiny as well as multiple decision-makers. That’s why generic tactics fall flat. To win, brands need smarter, sharper and more targeted approaches to b2b marketing in the healthcare industry. Here are the strategies that...
Why 80% of Healthcare Patients Say One Thing but Do Another
Healthcare marketers have a problem: patients say one thing in research and do something completely different when choosing care. Focus groups and surveys capture stated preferences, but they miss the silent decision filters that actually drive behavior. That's where synthetic audiences come in. What Are Synthetic Audiences? Think of them as AI-powered simulations of...