AI is everywhere in healthcare marketing right now. Agencies are using it to analyze data, generate content, uncover audience insights and work more efficiently. But access to AI doesn’t automatically equal expertise. If you’re looking for an AI healthcare marketing agency, the real question isn’t whether an agency uses AI....
Your Patients Are Asking AI First. Here’s How to Be the Answer.
Google stopped handing out links. Now it reads everything, decides what's true, and gives the answer itself, often before a patient ever reaches a website. The organizations showing up inside that answer aren't the biggest. They're the ones structured to be cited. That's exactly what we're unpacking at SHSMD's course...
Why Your Orthopedic Practice Isn’t Showing Up in Local Search (And How to Fix It)
A patient with worsening knee pain doesn't call their primary care doctor first, they search "orthopedic doctor near me" or "knee specialist [city]." Within seconds, they're looking at a map with a few practices and a handful of reviews, and they pick one, often within minutes. This is exactly the...
