Communication with patients and potential patients is key to any healthcare facility’s success; it’s essential for branding and other marketing purposes. But unlike other industries – like retail and automotive – hard-hitting advertising doesn’t translate well in the world of medicine.In healthcare, marketing revolves around passion and realization. One very...
Maximizing the Effectiveness of Your Print Communications
While it’s no surprise that healthcare organizations everywhere are shifting to electronic communications, print still serves a key communication role, especially for those without computers or who prefer reading a magazine or newsletter. In fact, print is still the preferred way to read large documents (those three to four pages...
Mobile Barcodes to Save Commercial Mailers
Last week I received an email from the ever-diligent Domestic Mail Manual(DMM) division of the United States Postal Service(USPS) notifying consumers and businesses of a new program. Starting this Summer, commercial mailers that include mobile barcodes either INSIDE or on their mailings will receive a three percent discount on the...