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Hypertargeted Tech Can Move Anyone to Action

In the 2021-2022 flu season, a staggering 194 million Americans ignored a potentially lifesaving choice – the flu vaccine. The CDC reports that only 51.4% of the nation embraced this crucial preventative measure. The question that looms large is, why? It’s not a lack of awareness that holds people back;...

Webinar: Influencer Marketing

Thinking about adding influencer marketing to your media mix but not sure where to start? This on-demand webinar is for you! This 45-minute session was originally aired on SHSMD’s Online Certificate Series: 2023 Social Media Strategies & Trends in Health Care but is now free and available for you to...

Brand Like Barbie – Lessons in Virality from the Most Influential Doll Ever

The recent marketing campaign by Mattel for the Barbie movie has captivated audiences and highlighted the potential of collaborations across brands. Barbie certainly had viral success doing it. Maybe you can, too! Let's explore some of the key elements of Barbie's marketing efforts and how these principles can be applied...