Digital publishing means new and innovative ways of delivering content to an audience, and here at Wax it’s a concept we embrace. Print still provides an effective balance to any publishing/marketing portfolio. But it’s a wired world now and companies must be willing to change with the times. If your...
Heads up! Postage Increase Coming … Yes, Again.
Funny enough, I received an email from the US Postal Service the other day warning … OK, informing me, that yet another postage increase is on the way. Come April 17, prices for first class and standard mail, periodicals, package and extra services are all going up. That pretty much...
Don’t Forget Your A-B-Cs … or at least your A/Bs
Can’t sleep at night because you’ve got multivariate testing on the mind? I’ve got the site for you! OK, maybe that’s a bit extreme even for us marketers. But recently coming across www.whichtestwon.com was a refreshing surprise. Launched in June 2009, this site provides real-life A/B split test scenarios that...