Currently, big data is one of the most sought-after commodities in the marketing ecosystem. Layered data and predictive analytics enable companies to “connect the dots” and identify what their customers want, how best to reach them, and the media they’re most likely to consume. Technology can tell you what your...

Muhammad Ali famously said, "Float like a butterfly, sting like a bee." He was talking about boxing, but this also applies to rising healthcare costs. These float continually higher, often unobtrusively, until the point where we really feel the sting. Implementing the right data (and data science!) allows healthcare providers...

In the healthcare marketing industry, three objectives are universal: Improve the healthcare experience for clients and patients. Forge a rock-solid relationship between the consumer and the client’s brand. Contain costs. Big data can help your organization achieve these objectives. Unfortunately, many companies are sitting on valuable data without any idea...