Health equity is trending—in headlines, on panels, and across corporate commitments. But behind the buzzwords, most healthcare organizations are still struggling to move from intention to impact. Many organizations say equity matters, however fewer are integrating it into the way they communicate, operate, and engage with the communities they serve. WAX helps...
#1 Award-Winning Agency WAX Sweeps 42nd Annual Healthcare Advertising Awards With 42 Wins, Including BEST OF SHOW
Miami, FL (2025) – WAX, the nation’s most-awarded healthcare advertising agency, strengthened its position as an industry leader with an impressive 42 wins at the 42nd Annual Healthcare Advertising Awards, including Best of Show for Community Care Plan’s Annual Report.WAX’s unparalleled success was showcased across a wide range of categories,...
Your Engagement Strategy Isn’t Engaging
Healthcare organizations invest heavily in “patient engagement.” They roll out portals, automate reminders, deploy chatbots and more. On paper, everything looks connected. But in practice? Most of it feels disconnected. When patients receive generic messages, overlapping reminders or irrelevant nudges, they don’t feel engaged. They feel disregarded. The problem isn’t the tools. It’s how those tools are used. To truly engage patients, healthcare brands...