In medical spa marketing, success is driven by laser-focused, results-oriented strategies. When it comes to digital marketing for medical spas, everything is about creating trust, building authority, and delivering a seamless customer experience from first contact to final treatment. A strong medical spa marketing strategy positions your brand as the go-to expert in...
Be the Answer: Why AEO Is Critical for Healthcare Brands Competing in Search
Search engine optimization (SEO) isn’t going anywhere, but it is evolving. And at the center of that evolution is Answer Engine Optimization (AEO). If you’re in healthcare marketing and still treating SEO and AEO as interchangeable, you’re already behind. Why the Shift? Zero-Click Searches Are the New Normal Today, more queries than ever are ending without a single click to a...
The Most Overlooked Element of Health Equity? How You Listen.
Health equity is trending—in headlines, on panels, and across corporate commitments. But behind the buzzwords, most healthcare organizations are still struggling to move from intention to impact. Many organizations say equity matters, however fewer are integrating it into the way they communicate, operate, and engage with the communities they serve. WAX helps...