TikTok is hot right now and definitely a platform that you should be considering. It has forced us, healthcare marketers, to rediscover our content strategies as the world pivots to consuming entertaining vertical content over any other content on the internet.Travel nurse recruiters are already taking advantage of TikTok to...
The Rise of Telemedicine in Healthcare: What Does the Future Hold?
If the natural law of the universe dictates everything is destined to rise and fall, it seems telemedicine hasn’t received the memo yet. The industry has been growing rapidly since its inception with no reduction in sight. Experts predict the global telemedicine market will reach $34 billion by the end...
Tips for Building an Effective Multi-Channel Ad Campaign
Marketing channels come in a range of shapes and sizes, and you might feel like the proverbial kid in the candy store with so many options to choose from. Here’s how to apply scientific thinking to your choices and build a coherent, multi-channel ad campaign for your healthcare organization. Ascertain...