If your targeting still begins with “Women 45–64, urban, college-educated,” it’s time to upgrade your approach. Personalization is now an expectation. Privacy is a mandate. Synthetic audiences deliver both. What Are Synthetic Audiences? Synthetic audiences are AI-generated segments that mimic the behavior, needs, and decision-making patterns of real patients — without connecting to any individual’s identity or...
Smooth, Glowing Skin Requires Attention. So Does Your Marketing.
In medical spa marketing, success is driven by laser-focused, results-oriented strategies. When it comes to digital marketing for medical spas, everything is about creating trust, building authority, and delivering a seamless customer experience from first contact to final treatment. A strong medical spa marketing strategy positions your brand as the go-to expert in...
Be the Answer: Why AEO Is Critical for Healthcare Brands Competing in Search
Search engine optimization (SEO) isn’t going anywhere, but it is evolving. And at the center of that evolution is Answer Engine Optimization (AEO). If you’re in healthcare marketing and still treating SEO and AEO as interchangeable, you’re already behind. Why the Shift? Zero-Click Searches Are the New Normal Today, more queries than ever are ending without a single click to a...