Google stopped handing out links. Now it reads everything, decides what's true, and gives the answer itself, often before a patient ever reaches a website. The organizations showing up inside that answer aren't the biggest. They're the ones structured to be cited. That's exactly what we're unpacking at SHSMD's course...
Why Your Orthopedic Practice Isn’t Showing Up in Local Search (And How to Fix It)
A patient with worsening knee pain doesn't call their primary care doctor first, they search "orthopedic doctor near me" or "knee specialist [city]." Within seconds, they're looking at a map with a few practices and a handful of reviews, and they pick one, often within minutes. This is exactly the...
Why Behavioral Health Marketing Is Different — And Why Getting It Wrong Costs More Than Clicks
People don't Google "best rehab near me" the way they Google "best pizza near me."They search in crisis. They search in shame. They search at 2 a.m. after years of convincing themselves they don't need help. The moment someone reaches out for behavioral health services is one of the most...
