We constantly put our collective ears to the ground to stay up-to-date with healthcare marketing trends. The concept of pillar pages is worth exploring. It’s not really new, but the way it’s being used has evolved. Previously known as cornerstone content, pillar content serves as the foundation for your online information....
Effective Healthcare Marketing on Social Media
Nope, it's not fake news: The role of social media in healthcare marketing is growing, as users become more comfortable navigating the various platforms. Statistics show part of the reason is 53 percent of physician practices in the United States have Facebook pages. With almost half the world’s population now active on...
What Brand Awareness Efforts Can Really Make a Difference?
Urban legend has it that Coca-Cola once stopped advertising for a period, and in spite of its fame and size, was quickly impacted by lower customer awareness. Building brand awareness is vital to the long-term growth of healthcare organizations, but some efforts deliver better returns than others. Influencer Marketing The...