Should your call-to-action Make An Appointment button be on the top of your page or the bottom? Should it be positioned on the left side of the screen or the right side? In the world of marketing, testing can help determine best practices through hard data. In the past, marketers...
Create Compelling Call-to-Actions for More Clicks
One website element that’s often overlooked is the call-to-action button. If you really want to encourage your prospects to convert, these buttons need to be optimized. Making sure they look pretty isn’t enough. You could have the nicest-looking buttons on earth, but it’s all for naught if nobody clicks on...
What It Takes to Write a Great Case Study
Aside from your homepage and About Us page, the Case Study section of any website is most likely the page (or pages) that gets the most traffic. In the world of healthcare, your Case Study section could be the page that ultimately sways a potential patient. Why? Health is very...