In today’s competitive healthcare landscape, being invisible is not an option. If your healthcare brand isn’t standing out, you’re missing out on key growth opportunities—whether it’s attracting new patients or gaining the trust of payors and partners.In a world where trust is increasingly scarce, the healthcare industry is no exception....
Has Your Healthcare Organization Outgrown its Brand?
Here’s how to decide when to refresh or rebrand. Much like your buildings, uniforms, vehicles, and signage, your brand needs regular maintenance. And, periodically, it probably needs something more like a major overhaul. In a world where competition is fierce and customer expectations are higher than ever, branding is a...
ChristianaCare’s Rebrand: A Labor of Love
"Smart & Beautiful" are the guiding principles at Wax. Everything we make has to be beautiful, and it has to serve a purpose. Learn how we worked with ChristianaCare to help them launch an exciting new brand driven by data that aligns with everything that they stand for! Read the article here.