In Monigle's recent Humanizing Brand Experience study, caring staff was the No. 1 factor for patients when trusting a healthcare organization. So how can we impact the way that staff feels about their place of employment? Start by dedicating more efforts to improving your internal brand experience. In the constantly...
Has Your Healthcare Organization Outgrown its Brand?
Here’s how to decide when to refresh or rebrand. Much like your buildings, uniforms, vehicles, and signage, your brand needs regular maintenance. And, periodically, it probably needs something more like a major overhaul. In a world where competition is fierce and customer expectations are higher than ever, branding is a...
Most Improved Healthcare Brand in the Nation
Just over a year after helping our client, ChristianaCare, rebrand their historic organization, they have been ranked as the health system with the #1 Most Improved Brand Perception in the nation in an article by Becker's Hospital Review based on a joint study by Monigle, American Hospital Association (AHA) and...