In today’s competitive healthcare landscape, being invisible is not an option. If your healthcare brand isn’t standing out, you’re missing out on key growth opportunities—whether it’s attracting new patients or gaining the trust of payors and partners.In a world where trust is increasingly scarce, the healthcare industry is no exception....
Don’t Get Left Behind: Google’s AI Updates & What Healthcare Marketers Need to Know
Google just changed the game for healthcare marketers—again. With new Generative AI search updates, including ads in AI Overview results, your brand’s visibility and patient engagement strategy could either skyrocket or fall behind. If you're not prepared to adapt, you risk missing out on critical opportunities to connect with patients...