Google just changed the game for healthcare marketers—again. With new Generative AI search updates, including ads in AI Overview results, your brand’s visibility and patient engagement strategy could either skyrocket or fall behind. If you're not prepared to adapt, you risk missing out on critical opportunities to connect with patients...
Google Perspectives: What You Need to Know
Have you played around with Google’s new mobile filter, Perspectives? Better yet, have you even heard about it? This past weekend, Google began the rollout of its new Perspectives filter in mobile search results. The name says it all: When users make a search query, they’ll be presented with a...