Have you played around with Google’s new mobile filter, Perspectives? Better yet, have you even heard about it? This past weekend, Google began the rollout of its new Perspectives filter in mobile search results. The name says it all: When users make a search query, they’ll be presented with a...
If You’re Not on Google, You Don’t Exist: The Value of Google My Business
Dr. Google is in the house! Or maybe not ... Healthcare practitioners often dismiss patients’ online research attempts, but 2015 statistics from Google show one in every 20 online searches targets health-related information. Another study shows physicians are more effective at delivering accurate diagnoses than apps, with a ratio of...
Don’t Get Left Behind: Optimize Your Website for Mobile
With the rise of smartphones and tablets, a mobile-friendly website for your hospital isn’t just an option – it’s a necessity. More and more people are on their mobile devices searching for medical advice, refilling prescriptions and reading hospital reviews. In fact, Pew Research Center reports that 31 percent of...