Hospitals are experiencing marketing and customer service challenges as they struggle to find ways to address the needs and issues of their patients. Web traffic on the majority of hospital sites has risen exponentially for those that use social media, and a recent report from Ad-ology noted that social media...
Takin’ it to the Streets
A story posted recently by blogger Jonathan Welsh of Driver’s Seat has me thinking about how creative people always find ways to overcome apparent obstacles. Welsh’s article tells the story of a new Jeep campaign that features Grammy-winning singer Lenny Kravitz. There’s nothing revolutionary about a celebrity shilling for a...
Checklist for Maximizing Your Communications Campaign
A communications campaign is only as good as its plan. So, whether you are drafting a memo, responding to an email message from a customer, or developing a major outreach campaign that will last for several months, the time you spend planning these communications can make the difference between success...