“Trust takes years to build, seconds to break, and forever to repair,” reads a well-known proverb. Given that few healthcare companies have forever in which to fix things, it’s best if they don’t break the trust in the first place. For trust even to enter the equation, you need to...
Understanding How Search Works (and How to Improve Your Rankings)
These days, marketing is all about getting found. Unless you can increase the visibility of your healthcare organization, you won’t attract visitors and vice versa. Everything depends on your ability to appear in search results when users input certain keyword phrases that relate to your product or service. This means:...
Spruce Up Your “Meet the Team” Page
Your healthcare organization’s website isn’t just a place to showcase the company portfolio – it’s also a prime opportunity to showcase your talent. By shining the spotlight on your workers, you’re humanizing your company. People are more likely to work with you rather than a faceless corporation with a cookie-cutter...