Google just changed the game for healthcare marketers—again. With new Generative AI search updates, including ads in AI Overview results, your brand’s visibility and patient engagement strategy could either skyrocket or fall behind. If you're not prepared to adapt, you risk missing out on critical opportunities to connect with patients...
Are You Violating HHS Tracking Technology Rules?
Share Share BACKGROUND: Recent developments in HIPAA compliance for healthcare websites have shifted with a significant court ruling in 2024. A federal court vacated the U.S. Department of Health and Human Services (HHS) guidance on online tracking technologies, which previously restricted the use of web analytics tools like Google Analytics...
WAX Wins Big at Healthcare Digital Marketing Awards
WAX continues its reign with a stunning 34 wins at the 4th Annual Healthcare Digital Marketing Awards. This impressive haul continues our run as the most award-winning healthcare agency in the nation.The HDMA awarded our work in multiple categories including Branded Content & Entertainment, Diversity Equity and Inclusion, Staff Recruitment,...