If you remember sitting in school thinking geography was unlikely to benefit your career, you’re not alone. But the ability to locate people based on data has become a cornerstone of marketing in the past couple of years. Geomarketing is any form of marketing that makes use of location data....
3 Tips for an Effective Content Audit
If your healthcare organization has been around for a while, it’s likely that you’ve accumulated a wealth of content during that time. Is it worth having all that content around? Odds are that some of that content is dated -- or worse, irrelevant. And if consumers land on those pages,...
Reputation Management and the Age of the Consumer
“Reputation Management and the Age of the Consumer” might sound a little like Harry Potter and the Goblet of Fire, but there’s nothing magical about the damage your healthcare organization can sustain by ignoring what people are saying online. These days, consumers determine the value of brands and have considerable...