Log onto your social media platform of choice right now. What do you see? As a healthcare marketer, chances are that your feed is full of topical stories: the latest marketing trend, a new social media tool or yet another Google algorithm change. The 24/7/365 news cycle loves new things,...
Consumer Engagement: Relating to the Healthcare Consumer
Transactions between healthcare providers and consumers are not one-time events between a single buyer and a single seller. Consumers now have multiple options to choose from for every service, and the stakes are much higher than they are for purchasing items for the home, according to Deloitte’s 2016 Consumer Priorities...
4 Tips to Make Your Healthcare Marketing Campaign a Success
Healthcare may have once been considered a slow adopter of digital marketing, but that’s no longer the case. Stats from Pew Internet Research Center show 59 percent of U.S. adults search the internet for healthcare-related information, so having a strong online presence is essential for helping your practice get found....