Contrary to popular belief, healthcare marketing does not have to be the place where great ideas go to die. Sure, laparoscopic procedures and health fairs aren’t a sexy sell. But, if you want to remain relevant as a healthcare marketer, you need to be flexing your creative muscle. Why? In...
Is Direct Mail Dying?
The saying, “everything old is new again,” has been around for a long time. Does that mean it’s now new again? Or, is it, by definition, old. It’s a conundrum. The statement can’t be both old and true. Confusing, right? Often in life and business we hear statements and accept...
Six-Word Stories: Keys to Success
Which is easier to write well? A novel, or a haiku? You might think a haiku would be easier since it’s shorter. I’d argue the opposite. It’s actually much more challenging to convey a powerful idea in fewer words than in more. Often in healthcare marketing and health communications, we...