He’s been called the first millennial CEO. And Mark Zuckerberg and his twenty- and thirty-something cohorts may very well be the next big thing in healthcare. The new boom in healthcare involves those born between roughly 1982 and 2003. Not only are their numbers on the rise, but so is...
Stop Failing at Photo Selection
Did you notice the woman in the photo above? Probably not. Take another look. It’s very unlikely you’ve met her. But she looks familiar, right?If you’ve ever seen a senior-targeted ad for a hospital, health plan, drug or gym – and we all have – you’ve seen her. She’s a...
Why You Need an Analytics Expert on Your Team
Once you’ve created and executed a digital marketing campaign, what are you doing with the data you collect? You are collecting data about how your campaigns are performing, right? Is your organization using that data to improve future marketing efforts? Or is it falling to the wayside? Data can make...