As healthcare marketers, we’re often faced with the dilemma of deciding which medium to use for our efforts. A lot of companies opt for digital communications – pay per click, social media, email and the like. While there’s nothing wrong with choosing these tried-and-true avenues, your competition is likely doing...
Social Media Strategy: A Must in Healthcare Marketing
Social media is no longer a choice in healthcare marketing. Whether you’re marketing a hospital, health system, physician practice or health plan, consumer engagement is key to your success. Yet with constantly changing social media platforms and 24/7 response requirements, managing this important avenue of communication can be overwhelming, leaving...
Wax Custom Communications Snags 3 Awards at the 2015 National Health Information Awards
Miami, FL 2015 – Wax Custom Communications was recognized at the 2015 National Health Information Awards with three big wins. The marketing agency received recognition for its work for Atlantic Health System, Health Choice Network and Mt. Sinai Medical Center. Now in its 22nd year, the National Health Information Awards...