AI is reshaping healthcare. In Deloitte’s 2025 Global Health Care Outlook, a staggering 90% of C-suite executives across the U.S. and Europe predicted an acceleration in digital adoption this year. And they’re not just talking about it – they’re investing in it. Seventy percent are pouring resources into transformative technologies,...
Don’t Get Left Behind: Google’s AI Updates & What Healthcare Marketers Need to Know
Google just changed the game for healthcare marketers—again. With new Generative AI search updates, including ads in AI Overview results, your brand’s visibility and patient engagement strategy could either skyrocket or fall behind. If you're not prepared to adapt, you risk missing out on critical opportunities to connect with patients...
AI Has Changed the Search Game
Your Website’s Structured Data is More Critical Than Ever! If your healthcare organization has ever invested in SEO optimizations or enhancing your website’s user-experience, you already know how important structured data is. The latest advancements in natural language processing and artificial intelligence technologies make it more urgent than ever to...