If your targeting still begins with “Women 45–64, urban, college-educated,” it’s time to upgrade your approach. Personalization is now an expectation. Privacy is a mandate. Synthetic audiences deliver both. What Are Synthetic Audiences? Synthetic audiences are AI-generated segments that mimic the behavior, needs, and decision-making patterns of real patients — without connecting to any individual’s identity or...
Be the Answer: Why AEO Is Critical for Healthcare Brands Competing in Search
Search engine optimization (SEO) isn’t going anywhere, but it is evolving. And at the center of that evolution is Answer Engine Optimization (AEO). If you’re in healthcare marketing and still treating SEO and AEO as interchangeable, you’re already behind. Why the Shift? Zero-Click Searches Are the New Normal Today, more queries than ever are ending without a single click to a...
How Healthcare Marketing Pros Are Using AI Right Now – And What’s Next
AI is reshaping healthcare. In Deloitte’s 2025 Global Health Care Outlook, a staggering 90% of C-suite executives across the U.S. and Europe predicted an acceleration in digital adoption this year. And they’re not just talking about it – they’re investing in it. Seventy percent are pouring resources into transformative technologies,...