Healthcare marketers have a problem: patients say one thing in research and do something completely different when choosing care. Focus groups and surveys capture stated preferences, but they miss the silent decision filters that actually drive behavior. That's where synthetic audiences come in. What Are Synthetic Audiences? Think of them as AI-powered simulations of real patient decision-making....
The Rise of Synthetic Audiences: Why Healthcare Marketers Should Pay Attention
If your targeting still begins with “Women 45–64, urban, college-educated,” it’s time to upgrade your approach. Personalization is now an expectation. Privacy is a mandate. Synthetic audiences deliver both. What Are Synthetic Audiences? Synthetic audiences are AI-generated segments that mimic the behavior, needs, and decision-making patterns of real patients — without connecting to any individual’s identity or...
Be the Answer: Why AEO Is Critical for Healthcare Brands Competing in Search
Search engine optimization (SEO) isn’t going anywhere, but it is evolving. And at the center of that evolution is Answer Engine Optimization (AEO). If you’re in healthcare marketing and still treating SEO and AEO as interchangeable, you’re already behind. Why the Shift? Zero-Click Searches Are the New Normal Today, more queries than ever are ending without a single click to a...