Google just changed the game for healthcare marketers—again. With new Generative AI search updates, including ads in AI Overview results, your brand’s visibility and patient engagement strategy could either skyrocket or fall behind. If you're not prepared to adapt, you risk missing out on critical opportunities to connect with patients...
AI Has Changed the Search Game
Your Website’s Structured Data is More Critical Than Ever! If your healthcare organization has ever invested in SEO optimizations or enhancing your website’s user-experience, you already know how important structured data is. The latest advancements in natural language processing and artificial intelligence technologies make it more urgent than ever to...
Optimize Your SEO for ChatGPT
In recent years, natural language processing (NLP) has revolutionized the field of artificial intelligence (AI). With its ability to understand and interpret human language, NLP programs like ChatGPT have opened up new possibilities for communication between humans and machines. In the healthcare industry, these technologies are already changing the way...