Search engine optimization (SEO) isn’t going anywhere, but it is evolving. And at the center of that evolution is Answer Engine Optimization (AEO). If you’re in healthcare marketing and still treating SEO and AEO as interchangeable, you’re already behind. Why the Shift? Zero-Click Searches Are the New Normal Today, more queries than ever are ending without a single click to a...
How Healthcare Marketing Pros Are Using AI Right Now – And What’s Next
AI is reshaping healthcare. In Deloitte’s 2025 Global Health Care Outlook, a staggering 90% of C-suite executives across the U.S. and Europe predicted an acceleration in digital adoption this year. And they’re not just talking about it – they’re investing in it. Seventy percent are pouring resources into transformative technologies,...
Don’t Get Left Behind: Google’s AI Updates & What Healthcare Marketers Need to Know
Google just changed the game for healthcare marketers—again. With new Generative AI search updates, including ads in AI Overview results, your brand’s visibility and patient engagement strategy could either skyrocket or fall behind. If you're not prepared to adapt, you risk missing out on critical opportunities to connect with patients...