Here’s how to decide when to refresh or rebrand. Much like your buildings, uniforms, vehicles, and signage, your brand needs regular maintenance. And, periodically, it probably needs something more like a major overhaul. In a world where competition is fierce and customer expectations are higher than ever, branding is a...
Exclusive Access: NRC Health Symposium Keynote
Thinking about rebranding your organization? This NRC Health Symposium presentation can provide you with the insights you need to get started. Speakers: Karen Browne, Vice President of Marketing & Communications, ChristianaCare Craig Fairfield, Managing Director, Wax Custom Communications Rebranding with Love: How ChristianaCare Became the Most Improved Brand in the...
Most Improved Healthcare Brand in the Nation
Just over a year after helping our client, ChristianaCare, rebrand their historic organization, they have been ranked as the health system with the #1 Most Improved Brand Perception in the nation in an article by Becker's Hospital Review based on a joint study by Monigle, American Hospital Association (AHA) and...