A picture is worth a thousand words – and then some. If you’ve just been uploading images to your website as an afterthought, you’re missing out on valuable SEO opportunities. There’s a lot to publishing an image than throwing it on a page and forgetting about it. The next time...
Auditing Your Link Profile: Things to Look Out For
Search engine optimization continues to play a crucial role in getting your content in front of more eyeballs. Staying on top of new SEO trends and best practices, however, can be a real pain – especially for companies with limited resources. The trick is to focus on the few things...
The Concept of Pillar Pages and The Impact on Your Traffic
We constantly put our collective ears to the ground to stay up-to-date with healthcare marketing trends. The concept of pillar pages is worth exploring. It’s not really new, but the way it’s being used has evolved. Previously known as cornerstone content, pillar content serves as the foundation for your online information....