Healthcare marketing has gone through multiple iterations since the early days when physicians hung a sign outside their premises. This was followed by the print marketing era, which lasted around 500 years. During this time, the amount of marketing by an organization depended on its budget. Over the last decade,...
Understanding How Search Works (and How to Improve Your Rankings)
These days, marketing is all about getting found. Unless you can increase the visibility of your healthcare organization, you won’t attract visitors and vice versa. Everything depends on your ability to appear in search results when users input certain keyword phrases that relate to your product or service. This means:...
Branding Matters: Don’t Just Focus on Conversion Campaigns
The war between marketing and sales has been fought in the trenches since the beginning of business, or at least, the beginning as we know it. In healthcare marketing, branding matters enormously, and most CMOs are painfully aware that without brand awareness, personality, and positioning which hits the right note...