With consumers getting bombarded with content all day long, the barrier to entry for digital healthcare ads is high. If your creative does manage to cut through the noise, it still needs to compel a prospect to click or take another action. The reality is that there’s no one-size-fits-all strategy...
Marketing Optimization: Why “Once-and-Done” Doesn’t Work
High-converting lead generation is the Holy Grail of healthcare marketing. Tons of time, energy and marketing budget goes into finding qualified prospects to fill those beds and procedure slots. Yet, many healthcare marketers fall prey to a faulty, “set-it-and-forget-it” mindset. They assume that once the Google AdWords are bought and...