Nope, it's not fake news: The role of social media in healthcare marketing is growing, as users become more comfortable navigating the various platforms. Statistics show part of the reason is 53 percent of physician practices in the United States have Facebook pages. With almost half the world’s population now active on...
3 Tips for an Effective Content Audit
If your healthcare organization has been around for a while, it’s likely that you’ve accumulated a wealth of content during that time. Is it worth having all that content around? Odds are that some of that content is dated -- or worse, irrelevant. And if consumers land on those pages,...
Make Your Content More Shareable
Social media is everywhere, and you should be, too. Leveraging the power of social media can help your content – and your organization – go viral. But is your content equipped for it? Here’s a quick checklist to ensure your posts are ready for their closeup. 1. Make sharing buttons...