For most businesses, 2009 has been a year filled with non-stop efforts to ensure the viability of finances and business relationships for 2010 and beyond. So it comes as no surprise that a recent survey from e-mail service provider StrongMail found that more businesses are planning to dedicate more of their resources to e-mail and social media marketing. No doubt that low costs, popularity and speed made the two vehicles unbeatable for business folks who have gotten used to the idea of getting a whole lot more for less. While the study doesn’t specify which social media activities the responding businesses will engage in, we do have some tips for companies digging deeper into e-mail marketing.
– Natasha Dorsainvil
