Marketing professionals say they plan to boost their spending on content marketing this year, says an annual survey conducted by Junta42. Key findings of the survey:
- one-third of the total marketing budget goes toward content marketing (an 11% increase from 2008)
- New media content are increasingly being leveraged through social media, blogs and newsletters
- Mobile content solutions are increasingly being sought
“One thing is for sure,” says Junta42 founder Joe Pulizzi. “Content marketing spending never saw the recession.”
– Gretchen Schmidt
