More spending on content marketing in 2010

Marketing professionals say they plan to boost their spending on content marketing this year, says an annual survey conducted by Junta42. Key findings of the survey:

  • one-third of the total marketing budget goes toward content marketing (an 11% increase from 2008)
  • New media content are increasingly being leveraged through social media, blogs and newsletters  
  • Mobile content solutions are increasingly being sought

“One thing is for sure,” says Junta42 founder Joe Pulizzi. “Content marketing spending never saw the recession.”

– Gretchen Schmidt

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